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Márquez, Israel
Martínez, José
Mattes, Richard
McBride, Sean
McCann-Erickson
McChesney, Dick
McFarland, Maria
McQueen, Humphrey
Mendoza, William
Mexico
cultural integration of Coca-Cola
health problems in
political control of soft drink concessions
soda tax
Zapatista rebels
See also
Coca-Cola FEMSA
Meyer, Albert
Michaels, David
Milan, Ariosto
Mindus, Dan
Monserrate, Hiram
Morales, César
Muller, Ronald E.
Múnera, Adolfo de Jesús
Nandlal
Nash, June
National Soft Drink Association (NSDA).
See
American Beverage Association
Neely, Susan
Nestle, Marion
Nestlé
New Coke
New York University (NYU)
Newsom, Gavin
obesity
anti-soda lawsuit
industry response to charges concerning
link to soda consumption
school anti-soda legislation
scope of problem
Olvera, Victoria
Osorio, Luis Camilo
Oswald, Ron
overseas markets.
See
foreign markets
Packard, Vance
Palacios, José Armando
Panamco
acquisition by Coca-Cola FEMSA
expansion throughout South America
false charges against unionists
lawsuit against
plant shutdowns and layoffs
relationship with paramilitaries
See also
Coca-Cola FEMSA
patent medicine
Patrick, Deval
Pease, Don
Pemberton, John
Pendergrast, Mark
Pepsi-Cola/PepsiCo
advertising and marketing
on anti-junk food legislation
Aquafina bottled water
bottle size
diversification
expansion into Soviet Union
legal conflicts with Coca-Cola
market capitalization
market share
origin of
pesticide residue in product
stock price
taste comparison with Coca-Cola
Pérez, Nelson
PET (polyethylene terephthalate)
Pollan, Michael
Potter, Ed
pouring-rights contracts.
See
school soda contracts
product placement
Public Health Advocacy Institute (PHAI)
Ranjan, Kalyan
Reichert, Tom
Rell, Jodi
Robinson, Frank
Rogers, Ray
activist strategy and tactics
at Coca-Cola shareholder meetings
on Colombia settlement
in Hormel strike
negotiations with Coca-Cola
See also
Campaign to Stop Killer Coke
Romero, Camilo
Roselli, Fred
Roy, Dunu
Scherer, Bill
Schlosser, Eric
school soda contracts
access to children
activism against
anti-soda legislation
cost to break contracts
industry partnership with teachers and parents
in Mexico
negotiation guidance for schools
restrictions on contracts and sales
school revenue from
ubiquity of
See also
Campaign to Stop Killer Coke
Sharma, Sunil
Simon, Michele
SINALTRAINAL
anti-Coke campaigns
contract demands
decimation of
destruction of union hall
false charges against members
government protection
International Labour Organization complaint
militancy
murders of leaders
negotiations with Coca-Cola
percentage of unionized workers
threats against
See also
Coca-Cola Colombia
Sisters of Providence
South Africa
Srivastava, Amit
sugar prices and availability
Sundblom, Haddon
Tap Water Challenges
Tedlow, Richard
television and movie product placement
temperance movement
TERI (The Energy and Resources Institute)
Thomas, Benjamin
Tjoflat, Bernard
toxic sludge, India
Trotter, John
Turkey
United Kingdom
United Students Against Sweatshops (USAS)
University of Michigan
Vaughn, Pat
Veblen, Thorstein
Vishwakarma, Urmika
VitaminWater
Walker, Rob
Wardlaw, B.
water
groundwater depletion
pollution
rainwater harvesting
wastewater discharge
wastewater treatment
See also
Dasani bottled water
Watters, Pat
Weinstein, Daniel
Whitehead, Joseph
Whitley, Matthew
Wiley, Harvey Washington
Woodruff, Ernest
Woodruff, Robert
Worker Rights Consortium (WRC)
World of Coca-Cola (Atlanta)
World Social Forum
World Trade Organization (WTO)
World War II
Yadav, Kushal
Zepeda Torres, Teresa
Zyman, Sergio
1
Despite initial promises to arrange interviews with Coca-Cola Company executives, corporate spokeswoman Kerry Kerr ultimately declined cooperation with this book. The only interview the company provided was a forty-minute conversation with director of global labor relations Ed Potter, which appears in the final chapter. After that interview, the company asked that further questions be provided in writing. Several dozen questions were submitted to Kerr, and she responded in an e-mail: “Much of the information you are requesting is proprietary in nature and we are unable to comment. The remaining questions are about topics to which we have responded over the years multiple times. Given the fact that this information is widely available, coupled with the decidedly subjective slant in which your questions were framed, we are declining further comment. . . . The Coca-Cola Company’s practice continues to be one of engagement in conversations with all stakeholders—including supporters and critics—as long those discussions can be fair and objective.”
2
BMI, a measure used to estimate a healthy body weight according to height, is calculated by dividing one’s weight by the square of one’s height.
3
Even those disputing the existence of the obesity epidemic, such as Paul Campos and Eric Oliver (authors of
The Obesity Myth
and
Fat Politics,
respectively), single out soda as harmful for “wreak[ing] havoc on our bloodstream,” as Oliver writes, “affect[ing] cholesterol, blood pressure, and metabolism.”
4
Still hustling, DeRose would agree to speak for this book only in exchange for $20,000 and 5 percent of the profits. This offer, it should go without saying, was declined.
5
Despite several attempts, López Gómez was unavailable for an interview himself. When I arrived for an appointment at the distribution center, I was told he had just left. I traded several messages with him over the next three days, but he always seemed to be in Chamula when I wasn’t.
6
A New York judge hearing a case against Union Carbide for its gas explosion in Bhopal, India, that killed more than three thousand people dismissed it as “another example of imperialism . . . in which an established sovereign inflicted its rules, its standards and values on a developing nation.”
7
The
killercoke.com
site has since been taken down.
8
While the IUF was the main union opposing Coke during the violence in Guatemala in the 1970s and 1980s, it had recently taken a more conciliatory approach to negotiating with the company. In fact, it was an IUF affiliate that had replaced SINALTRAINAL at the Carepa plant in Colombia. Despite ostensibly supporting SINALTRAINAL in its case against Coke, the IUF continued to throw cold water on its allegations by publicly insisting there was no evidence linking Coke to the violence.
BOOK: The Coke Machine
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