The Genie Within: Your Subconscious Mind (20 page)

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ENIE
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ITHIN.NET
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ENIE
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Lesson Six

METHODS
of
Using
Your Subconscious
Mind, Part 1

Lesson Six

REVIEW OF KEY POINTS

EXPECTATION

W
hen the subconscious mind expects something, it tends to bring that thing about. Expectation is a self-fulfilling prophecy. You must expect results when you give your subconscious mind commands. The examples given in the first lesson prove the power of your subconscious mind. You have the capability. So expect positive results. Your genie will respond.

Since you expect positive results, do not be surprised when you get them. Of course, your genie came through! You expected it! Just say “thank you.” Surprise shows lack of confidence. Thankful acceptance shows confidence.

POSITIVE ATTITUDE

Keep a positive attitude. Even if results do not occur on your (conscious mind) time schedule, have faith.

Remember the Law of Reverse Effort. If you harbor a fear of failure, the fear (subconscious mind) will overcome your will (conscious mind) to succeed.

ACTIVATE YOUR SUBCONSCIOUS MIND

Use emotions and images to energize your genie. Use words that evoke emotions and images. Avoid critical analysis and comparisons.

DETACH YOUR CONSCIOUS MIND

Thinking (conscious mind) of your affirmations hinders the genie. If you dwell on your affirmations consciously (in the beta state) you might think thoughts of failure. One hundred reasons might come to mind why you will fail. Practice detached acceptance.

GIVE THE JOB TO YOUR GENIE

Once you have programmed your subconscious mind, consciously let it go. Trust your genie. Give your affirmations to your genie and then forget about them. When you give a job to a faithful, competent employee, you trust him to do it. Micromanagement (conscious mind) only impedes the job. Do not micromanage your genie. Trust it. Do not tell your genie
how
to do the job.

USE EMOTION

Emotion is energy. Use emotions in your affirmations and when communicating with your genie. Ham it up.
Emote!

SENSES

When giving your genie goals, use all of your senses. If you are programming for a new car,
see
the car,
smell
the new upholstery,
hear
the horn,
kick
the tires,
feel
the sensation of driving a new car.

GO INTO ALPHA

The alpha state is the door to the subconscious mind. Use it. Commands and affirmations will be accepted hundreds of times faster.

USE REPETITION

Feed your affirmation to your subconscious mind until it dominates. Feed it periodically to sustain it. Think of the “balance” symbol. Feed the positive side of the balance until it weighs more than the negative side and the positive side dominates.

USE IMAGINATION

Your subconscious mind does not know real from imagined. Use this to your advantage. Imagine yourself doing a skill correctly every time. Imagine yourself talking in front of a large audience with ease. Your delivery is lucid and given confidently. See the respect in the eyes of the audience. Imagine having a friendly, constructive conversation with the person with whom you argued at work. Imagine a different outcome. Imagine you sold a million dollars of real estate. Imagine you were promoted to your dream job.

REPLACE A BAD HABIT

You cannot change what is ingrained in your subconscious mind. But you can overpower it with its opposite. Feed the positive until it replaces the negative.

UPDATE YOUR GOALS

Go over your goals periodically. Your genie is seeking whatever it is fed. Feed it goals that will give you happiness, peace, and fulfillment.

MONITOR YOUR THOUGHTS

Your subconscious mind is a goal-seeking computer.
Always, always
feed it only positive, constructive, healthful
goals. Monitor what you say. Always! Every awake minute, THINK OF YOURSELF ONLY AS YOU WANT TO BE.

INTRODUCTION

Most of the methods described here are easy and require little preparation. Do not be misled into thinking they are too easy to be effective, i.e., too easy to replace old habits or achieve success. Remember: you do not strain to use your subconscious mind. Straining is self-defeating. Using your subconscious mind has to be easy and effortless. Be glad that using your genie is easy.

These methods could be described using hundreds of words. I have used as few words as required, just enough to get the idea across. You have the background from the previous lessons to expand on the themes and add your personal touches to these methods. None of them are rigid. None must be followed exactly as described. Be imaginative. Personalize them. Use them. They work!

ADVERTISING

Before we get into the methods of using your genie, you need to know how ad men (and women) use the principles in the preceding lessons to influence
you
.

Advertising is a multi-billion-dollar industry. A minute during the Super Bowl alone costs millions of dollars. This money is not spent carelessly. Ad men know how to influence you.

There are six ways advertisers can get you to buy their products:

       
1.    Mechanical Force
—This is illegal and would cost too much.

       
2.    Drugs
—This is also illegal and impractical.

       
3.    Punishment
—This is illegal and hiring an army to punish people who refused to buy a product would not be cost effective.

       
4.    Reason
—I challenge you to name one product advertised on TV or in popular magazines that is based on reason. Reason is only used in the technical field. When an engineer needs a jaw crusher, for example, he looks in a catalog of jaw crushers and chooses one that fits his requirements. There is nothing emotional about the selection. But if a shampoo ad, for example, were based on reason it would be ineffective. Hundreds of brands are available and all of them do basically the same thing.

       
5.    Rewards
—This is a way of getting people to do what you want. Green Stamps used to be given with purchases. After enough were collected, they could be exchanged for merchandise. Some credit cards award a mile for every dollar you charge and when you amass 20,000 miles credit, it can be exchanged for an airline ticket. Rewards work but they are not the most efficient way of influencing you.

       
6.    Suggestion
—
Advertisers use suggestion
. Suggestion is an idea that one accepts uncritically and favorably, resulting in initiation of predictable behavior.
Suggestions are given to your subconscious mind, not your conscious mind!

Each of the key principles discussed earlier is reviewed briefly to show how advertisers use them. Once you understand what advertisers are doing, you can control the influence ads have on you.

LOGIC

Advertisements are not logical because they are not aimed at your conscious mind. Suggestions are directed at your subconscious mind. Many, or most, of the products you buy are based on emotion, and emotion originates in the subconscious mind.

Now you understand why some advertisers have such dumb ads, like Jolly Green Giants and animated internal organs. They are planting suggestions in your subconscious mind, not your conscious mind. Is it logical to smoke cigarettes just because a macho cowboy does? Is it logical to wear a certain athletic shoe because Michael Jordan’s name is on it? Is it logical to use a certain deodorant because it is fresh? Have you watched a TV ad and said to yourself, “This is so dumb?” It may be dumb to your conscious mind, but that is not where the ad is targeted.

ALPHA STATE

Suggestions are accepted much, much, more readily while you are in the alpha state. Years ago, Vance Packard stated in his book,
Hidden Persuaders
, that shoppers, particularly men, in grocery markets walked the aisles in the alpha state. While in the alpha state, they were particularly susceptible to buying on impulse.

Researchers have found that people watching TV are in the alpha state. TV is a highly proficient hypnotist. TV puts you in the alpha state and keeps you there. Most people just want to escape after a long day at work or school, relax, and turn off their minds (conscious minds). What do they do? They watch TV. Moreover, they often watch either mindless or emotional TV programs. This is a highly effective time for advertisers to plant suggestions in your subconscious mind.

You think that commercials are stupid, you hate them, and you pay no attention to them. Your conscious mind may tune commercials out but your subconscious mind, which is always alert, does not tune them out. The suggestion is more likely to be planted in your subconscious mind when your logical conscious mind is bored or distracted. TV is a perfect method for planting a suggestion in millions of unsuspecting people. It is so good that merchants spend billions of dollars to do it.

EMOTION

TV ads use emotion over logic. Many ads use fear as the motivator. Consider the image of a baby sitting in a tire, or a mother driving in a heavy rainstorm with a child sitting next to her. These advertisers use the fear of a possible accident to motivate you to buy their brand of tire. “Blonds have more fun.” This is planting the fear of missing out on something if you are not a blond. If you do not buy their product, you may not have fun, be safe, have friends, etc.

TV ads are often placed at an emotional peak in TV programs. Just before a surprise witness is about to enter the courtroom, for example, the drama stops for a commercial. What a coincidence—a commercial just when you are most susceptible to suggestion.

IMAGINATION

If you drive a new sports car, you can imagine yourself feeling younger and doing things young people think of doing, like picking up babes. That is a good thought if you are young and single, but the ad is usually targeted more for middle-aged married men. Cigarettes, fortunately, are no longer advertised on TV. But remember the ads of sophisticated people smoking. Smoke and imagine that you too can be
sophisticated and attract friends. Now cigars are advertised on TV. A man smoking a cigar imagines that he is successful and important.