The Real Mad Men (31 page)

Compton-Advertising
173

Confessions of an Advertising Man
40
,
44
,
46

Creative Revolution
8–9
,
51
,
61
,
80
,
82
,
100
,
141
,
172
,
176
,
213–214
,
215
,
217

Cuesta, Mike
177

culture
72–76

“Daisy” campaign
164
,
165

Daly, Joe
147

Dane, Maxwell
51
,
56
,
164

Delehanty, Kurnit & Geller (DK&G)
124–125
,
150
,
152–153

Della Femina, Jerry
71
,
118
,
122
,
150–157
,
155
,
158
,
172
,
194

Dillon, Jack
88
,
103

Dilly Beans
109

Dodge advertisement
19

Dorfsman, Lou
70
,
103
,
147

Doyle Dane Bernbach (DDB)
51
,
56–68
,
77–82
,
102–104
,
107–109
,
111
,
117
,
147
,
157–158
,
173
,
176
,
200
,
208
,
209–210
,
218

1964 election campaign
163–164

acquisitions
217–218

Avis campaign
124–130
,
140–141

ethics
70

VW campaigns
84–100

Doyle, Ned
51
,
56
,
126
,
147

Durfee, Jim
72
,
132
,
134
,
137

Eastern Airlines
179

El Al Airlines
80
,
81
,
85

employment agencies, creative
157–158

Esquire
magazine
166–170
,
169

ethics
20–21
,
22
,
23–24
,
47
,
70

expense account lifestyle
20

FCB
196
,
197

Fischer, Carl
90
,
103
,
166
,
168

Fitzgibbon, Bernice
196

Flexalum blinds
80

Ford Edsel
102

Frankfurt, Steve
176
,
177

French Tourist Bureau
210

Gage, Bob
56
,
57
,
60–61
,
64
,
68
,
102
,
124

Gallup, George
34
,
36

Gargano, Amil
131
,
132
,
136
,
137
,
140
,
146
,
177
,
196
,
209

Giraldi, Bob
156

Golden, Joy
148
,
198

Gomes, George
111

Green, Paula
58
,
126

Greene, Stewart
200
,
205

Grey Advertising
10–13
,
55–56
,
58
,
61
,
198
,
217

Harper, Marion
173
,
180–186
,
183
,
188–193
,
199

influence of
216–218

Hathaway
37–40
,
38
,
47

Healy, Bob
191
,
194

Hertz
129
,
130
,
136
,
140–141
,
142–143

Herzbrun, David
106
,
127

Hewitt, Ogilvy, Benson & Mather
36

The Hidden Persuaders
24–25

Hirshon Garfield
91
,
92

Holden, Ralph
215

Holland, Ron
108
,
110
,
120
,
178

“Hooper Ratings”
34

Horn and Hardart
135
,
139

The Hucksters
17–18

Interpublic
188
,
190
,
204
,
217

Italian Americans
71–72
,
146–147
,
149

J Walter Thompson (JWT)
22–23
,
28
,
71
,
72
,
76–77
,
134
,
173
,
181
,
182
,
186
,
196

Jack Tinker & Partners
186–191
,
200–204
,
208
,
210
,
211

jazz music
73–74

Jews in advertising
65
,
80
,
82
,
147
,
163
,
195

Johnson & Johnson
177

Kenyon and Eckhart
104

Koenig, Julian
12
,
87
,
90–93
,
97
,
108
,
110
,
117
,
119
,
178

Krone, Helmut
77
,
87–90
,
89
,
91
,
93
,
96
,
125
,
126
,
140

Kuperman, Bob
103
,
124
,
156

Landsdowne, Helen
196

Lawrence, Harding
205
,
209

Lennen and Newell
106
,
199

Levenson, Bob
97
,
117

Levy's
64–66
,
67

Lois, George
70
,
72
,
84
,
85
,
96
,
97
,
103
,
104–109
,
105
,
110
,
116
,
117–118
,
119
,
122
,
134
,
178
,
199
,
200
,
205
,
217
,
219

Esquire
magazine covers
166–170

Lois Holland Callaway
178
,
205

Lubalin, Herb
103

M&Ms
26
,
28

Mad Men
8
,
9
,
44
,
109
,
148
,
184
,
188
,
198

quotes from
16
,
32
,
50
,
70
,
84
,
102
,
124
,
146
,
172
,
194
,
212

reactions to
219

The Man in the Grey Flannel Suit
18

Mather & Crowther (M&C)
33
,
36

McCabe, Ed
135–136
,
140
,
176

McCann-Erickson
23
,
136
,
180–184
,
186
,
199

media event, ad as an
164

media rates
21

Moore, Mary
194
,
195
,
198
,
210

Moss, Charlie
203
,
209
,
210

National Airlines
121–122

New York Art Directors Club
60
,
121
,
132

Norman, Craig & Kummel
146

Ogilvy & Mather
176

Ogilvy, Benson & Mather (OB&M)
32
,
36–46
,
47–48
,
148
,
200

Ogilvy, David
23
,
32–33
,
35
,
36–46
,
148

relationship with Reeves
46–48

Ohrbach's
55–56
,
61–64
,
62–63
,
108

Olsen, Bob
154

Omnicom
185
,
217
,
218

packaged goods advertising
29–30
,
150–151

Packard, Vance
24–25

Palladino, Tony
118
,
120–121

Panasonic
151–152

Papert, Fred
104
,
106
,
108
,
110–111
,
116
,
117
,
119
,
121
,
178
,
217

Papert Koenig Lois (PKL)
109–122
,
134
,
178

Parker, Lore
58
,
173

Parker, Phil
203
,
210

patent medicines
22

Pepsi
104

Peugeot
134

Polaroid
77
,
78–79
,
90
,
147

political campaigns
103
,
163–166

Polyakoff, Shirley
196
,
197

pressures of work
19–20

Proctor and Gamble (P&G)
22
,
30
,
40
,
116
,
118
,
173
,
178
,
205
,
214

Protas, Judy
58
,
65
,
107
,
108

public agencies
114
,
115
,
178
,
217

Quaker Oats
122

radio advertising
17
,
34
,
65

Rand, Paul
54–55
,
60

Raniere, Jim
70
,
125

Reality in Advertising
29

Reeves, Rosser
26–30
,
32
,
35
,
46
,
50
,
176

relationship with Ogilvy
46–48

Relative Sales Conviction Test
182

research, advertising
33–36
,
46
,
102–103
,
182

restaurants and bars
20
,
121
,
148
,
150

Rheingold beer
210

Rich, Dick
200
,
205

Robinson, Phyllis
57–58
,
59
,
61
,
64
,
65
,
107
,
108
,
154
,
196
,
200

Rolls-Royce
44
,
45

Roman, Ken
32
,
40
,
41
,
44
,
46
,
202

Rosenfeld, Ron
124
,
173

Rowell, George P.
21

Rubicam, Raymond
215–216

salaries
20
,
70
,
114
,
116
,
124–125
,
173
,
198
,
208

Schweppes
40–43
,
42–43
,
47

Seeley, Nigel
120

Seldon, Rita
92
,
96
,
127

sex contest, agency
156–157
,
195

sexism in the workplace
156–157
,
194–195
,
198–199

Shaine, Ted
90
,
154

Sochis, Reba
106

spending on advertising
17
,
76–77
,
215

Spielvogel, Carl
181
,
185
,
190
,
191
,
192
,
204

Students for a Democratic Society
213

Sudler & Hennessey
103
,
104