The Real Mad Men (30 page)

Read The Real Mad Men Online

Authors: Andrew Cracknell

BOOK: The Real Mad Men
7.17Mb size Format: txt, pdf, ePub

Cummings, Bart.
The Benevolent Dictators
, NTC Business Books, 1984.

DDB News, November 1972.

DDB News, 25th Anniversary Edition, June 1974, interview with Phyllis Robinson and Bob Gage.

Delaney, Sam.
Get Smashed: The Story of the Men Who Made the Adverts That Changed Our Lives
, Hodder & Stoughton, 2007.

Della Femina, Jerry.
From Those Wonderful Folks Who Gave You Pearl Harbor
, Simon and Schuster, 1970.

“Designs for Living,”
Playboy Magazine
, July 1961.

Dillon, Jack.
The Advertising Man
, Fawcett Crest Publications, 1973.

Dobrow, Larry.
When Advertising Tried Harder
, Friendly Press Inc., 1984.

Dusenberry, Phil.
And Then We Set His Hair On Fire
, Portfolio Hardcover, 2005.

Fletcher, Winston.
Powers of Persuasion
, Oxford University Press, 2008.

Fox, Stephen.
The Mirror Makers
, University of Illinois Press, 1997.

Frank, Thomas.
The Conquest of Cool
, The University of Chicago Press, 1997.

Fryburger, Vernon.
The New World of Advertising
, Crain Books, 1975.

Gargano, Amil.
Ally & Gargano
, Graphics US Inc, 2010.

Gilbert, Richard.
Marching Up Madison Avenue
, Behler Publications, 2008.

Ginsberg, Allen. “Howl,” in
Howl and Other Poems
, City Lights Publisher, reissue edition, 2010.

Glatzer, Robert.
The New Advertising
, Citadel Press, 1970.

Goodis, Jerry.
Have I Ever Lied To You Before?
, McClelland and Stewart, 1972.

Herzburn, David.
Playing in Traffic on Madison Avenue
, Business One Irwin, 1990.

Higgins, Denis.
The Art of Writing Advertising
, McGraw-Hill Contemporary, 1965.

Johnston, Russ.
Marion Harper—An Unauthorized Biography
, Crain Books, 1982.

Klaw, Spencer. ‘What is Marion Harper Saying?',
For Some the Dream Came True
, edited by Duncan Norton Taylor, Lyle Stuart, 1986.

Kelly, James.
The Insider
, Henry Holt and Co, New York, 1958.

Lawrence, Mary Wells.
A Big Life in Advertising
, Touchstone, 2003.

Levenson, Bob.
Bill Bernbach's Book
, Villard, 1987.

Lois, George.
George, Be Careful
, Saturday Review Press, 1972.

“Madison Avenue: Advertising's Creative Explosion,”
Newsweek
, August 18, 1961.

Mayer, Martin.
Madison Avenue U.S.A
., Penguin Books, 1958.

McLean, Jesse.
Kings of Madison Avenue
, ECW Press, 2009.

Messner, Tom. “The Old Testament,”
Ad Week
, January 16, 2006.

Messner, Tom. “The New Testament,”
Ad Week
, December 12, 2005.

Meyer, Jackie Merri.
Mad Ave: Award-winning Advertising of the Twentieth Century
, Universe Publishing, 2000.

Millman, Nancy.
Emperors of Adland
, Warner Books, 1988.

Nulty, Peter. ‘An aging boy wonder shakes up the ad business',
Fortune
April 13, 1987

Ogilvy, David.
Confessions of an Advertising Man
, Southbank Publishing, 2004.

Ogilvy, David.
Ogilvy On Advertising
, Prion, 2007.

O'Reilly Terry and Tennant, Mike.
The Age of Persuasion: How Marketing Ate Our Culture
, Knopf Canada, 2009.

Packard, Vance.
The Hidden Persuaders
, Pelican Books, 1962.

Reeves, Rosser.
Reality in Advertising
, Knopf, 1961.

Rielly, Edward J.
The 1960s: American Popular Culture in History
, Greenwood Press, 2003.

Ries, Al and Trout, Jack.
Positioning: The Battle For Your Mind
, McGraw-Hill, 2001.

Roman, Kenneth.
The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
, Palgrave Macmillan, 2009.

Rothenberg, Randall.
Where The Suckers Moon: The Life and Death of an Advertising Campaign
, Vintage Books, 1994.

Sullivan, Luke.
A Guide to Creating Great Ads
, John Wiley & Sons, 2003.

Tungate, Mark.
Adland
, Kogan Page, 2007.

Twitchell, James B.
Twenty Ads

That Shook The World
, Three Rivers Press, 2000.

“US Business: The Men On The Cover: Advertising,”
Time Inc
., October 12, 1962.

Wakeman, Frederic.
The Hucksters
, Rinehart & Company Inc., 1946.

Willens, Doris.
Nobody's Perfect: Bill Bernbach and the Golden Age of Advertising
, Create Space, 2009.

Online and other media

Advertising Collection and Museums, part of the Advertising Educational Doundation.

“Art & Copy” [documentary], directed by Doug Pray, The One Club, 2010.

Art Directors Club Hall of Fame citations.

Curtis, Adam. “Experiments in the Laboratory of Consumerism,”
BBC.co.uk
, 2010.

Ephron, Erwin.
Comfort the Afflicted, Afflict the Comfortable
, Ephron on Media, November 5, 2008.

Fitzgerald, Jeff, ‘The Genius Guide to Jazz: Rondo',
AllAboutJazz.com
, May 2001.

“From the Great Depression Through the Great Recession: A Brief History of Marketing,”
Adage.com
, March 29, 2010.

Lois, George. “On leaving DDB and the Creative Revolution,”
Thebuzzbubble.com
, February 4, 2010.

“History: 1960s,”
Adage.com
, September 15, 2003.

Imseng, Dominik. “George Lois on the Creative Revolution,” 2009,
www.youtube.com/
.

Klaassen, Abbey. “Covering the Mad Men: Advertsing Age at 40,”
Adage.com
, March 29, 2010.

Lippert, Barbara. “Mad Men with Tom Messner,”
Adweek.com
, August 5, 2008.

Nishio, Tadashi, Articles about Great Creators,
http://d.hatena.ne.jp/chuukyuu/
.

Q&A with Matthew Weiner,
AMCTV.com
.

“Out of the Ordinary,” [documentary] directed by Peter Simonson,
www.outofthequestion.org
.

Ross, Helen Klein. “Ad broad who invented the lemon,”
Ad broad on
Blogspot.com
, July 2, 2009.

The 30 Second Candidate: Rosser Reeves Collection,
www.pbs.com
.

“Selling the Sixties,” [documentary] directed by Tim Kirby, BBC, 2008.

Solmon, Gregory. “Q&A: Jerry Della Femina,”
AdWeek.com
, June 16, 2008.

The John W. Hartman Center for Sales, Marketing and Advertising History at Duke University Libraries, “Not Just Mad Men: Real advertising careers in the 1960's,” [online video] November 10, 2008.

“This American Life,” [radio program]
Episode 383: Sarah Koenig
,
www.thisamericanlife.org
.

Acknowledgments

This book is built on a giant heap of thoughts and ideas and help from a wide range of people, all of whom have my gratitude and respect. I've tried to remember you all. Please forgive me if I left you out and put it down to disorganization rather than indifference. My thanks and appreciation go to you and;

IN NEW YORK
Fred Danzig and Marsha Cohen for research, reading the text, and many good insights and advice; Fiona Carter and Steve Zaroff for hospitality and encouragement; Tom Nelson, Steve Gardner, and Mel Moody at Gardner Nelson & Partners for use of their office, for help, and free coffee; Mary Warlick at The One Club for initial help and ideas; Jamie Pastor Bolnick for loan of her original City Lights imprint of Allen Ginsberg's “Howl”; Marsha Appel and her Research Staff at the 4As for facts and figures; and the Art Directors Club for review of their annuals.

IN LONDON
James Garrett and William Eccleshare for reading every word and telling me, gently and constructively, what they thought of it; Amy Cracknell for transcripts; and all at Elwin Street Productions for patience and latitude.

IN WALES
Richard and Maggie Sage (Manser), and Laura Hill, for laughs and a refuge to write at Werngochlyn Farm through the hard winter of 2010/2011 – and to Maggie for reading the manuscript.

Then there are the veterans of the creative revolution themselves, older, wiser, and probably funnier even than they were then; ever helpful, ever courteous, and ever fascinating. If the writing was at times irksome, the interviewing was always riveting and often hilarious. I thank you all for your time, understanding, and enthusiasm to fill in the blanks.

FROM EUROPE
David Abbott, David Ashwell, Martin Boase, Jeremy Bullmore, Tim Delaney, Carl Hahn, Sir John Hegarty, Alfredo Marcantonio, Peter Mayle, Sir Alan Parker, John Salmon, Sir Nigel Seeley, Dave Trott

FROM THE US
Doug Alligood, Joelle Anderson, Thelma Anderson, John Bernbach, Terry Bonaccolta, Bruce Crawford, Larry Dobrow, Jim Durfee, Erwin Ephron, Jerry Della Femina, Carl Fischer, Elaine Gargano, Phil Geier, Richard Gilbert, Bob Giraldi, Joy Golden, George Gomes, Ron Holland, Julian Koenig, Andy Langer, Pat Langer, Ed McCabe, Tom Messner, Mary Moore, Charlie Moss, Fred Papert, Terry Player, Martin Puris, Jim Raniere, Harriet Reisen, Al Ries, Ken Roman, Allen Rosenshine, Helen Klein Ross, Ted Shaine, Carl Spielvogel, Helayne Spivak, Mike Tesch, Judy Wald, Mary Leah Weiss

AND IN PARTICULAR
, Amil Gargano, Bob Kuperman and George Lois, who never flagged when time and again I went back with “one last question.”

Index

Note: Page numbers in
italics
refer to illustrations.

advertising conglomerates
184–191
,
216–218

The Advertising Man
88
,
90

African Americans
160–163

Alka Seltzer
187–188
,
189
,
200
,
208

Alligood, Doug
161–162

Ally, Carl
118
,
131–135
,
133
,
137
,
141
,
144
,
194
,
198
,
209

American Airlines
85
,
147

Anacin
26
,
27

Ancient Age bourbon
80
,
108

Aurora Dawn
17

Austin cars
37

Avis
125–130
,
128
,
136
,
140–141

Bates & Co
25–30
,
47
,
150
,
176

Batten, Barton, Durstine and Osborn (BBDO)
44
,
77
,
148
,
160
,
198
,
218

Benton & Bowles
74
,
104
,
136
,
172
,
196

Bernbach, Bill
23
,
51–56
,
53
,
60
,
64
,
68
,
84
,
85
,
87
,
92
,
97
,
140–141
,
147

advertising philosophy
14
,
51
,
57
,
185

attitude to people leaving agency
111

claiming credit
108–109

influence of
214–216

letter to board
10–13

Braniff
200
,
203–204
,
205
,
206–207
,
209
,
210

Brodovitch, Alex
60
,
176

Bullmore, Jeremy
22–23

Bulova Watch Company
187

Calkins, Earnest Elmo
215

Calley, “Rusty”
168–170
,
169

Campbell Ewald
131–134
,
146

Carl Ally Inc
129
,
130
,
131
,
134–144
,
177
,
198

CBS
71
,
103
,
106
,
107
,
147

Chivas Regal
125
,
127

Clairol
196
,
197

Coca-Cola
181
,
187
,
191
,
192

commission, agency
21
,
114

Communication Arts
magazine
173
,
174–175

Other books

Edge of Love by E. L. Todd
The Hand of Christ by Nagle, Joseph
Sin With Cuffs by Carver, Rhonda Lee
Ring for the Nurse by Marjorie Moore
The Cockatrice Boys by Joan Aiken
Slave to Love by Julie A. Richman
The Flying Circus by Susan Crandall
Giftchild by Janci Patterson