The Well-Spoken Woman (38 page)

12
. Katie Spotz, interview by Diane Sawyer,
ABC News
, March 18, 2010.

APPENDIX 3: FREQUENTLY ASKED QUESTIONS

1
. Condoleezza Rice, “Remarks at the Unveiling of the Portrait of Madeleine Albright,” speech, Washington, DC, April 14, 2008.

 

 

Pages in
bold
indicate charts, tables, and boxed materials.

 

ABC (TV network),
250

Abzug, Bella,
33
,
147
,
301

accents, regional,
81

accessories, choosing unique.
See
personal appearance

action, call to,
200
–
201

action steps to solve a problem,
141
,
141
,
144

Addams, Jane,
298

“Address, Delivered with Applause” (Sampson),
296

“Address to the Jury” (Goldman),
299

“Adoption of Declaration of Human Rights” (Roosevelt),
300

advocacy messages,
24
,
125
–
50
,
150
.
See also
messaging

closing of speech to create action,
198
–
201

memorable messages,
146
–
48

message equation,
127
–
29
,
128

message map,
132
,
140
–
48
,
141
,
142
,
150

storytelling with a point of view,
126
–
32
,
130

strategic messaging,
17
,
38
,
126
,
127
,
138
,
142
,
150

use of problem-and-solution arrangement,
194

what an advocacy message isn't,
129
–
30

aggressive troublemakers.
See
troublemakers in the audience

Agness, Karin,
287

“Ain't I a Woman?” (Truth),
297

Albright, Madeleine,
18
–
19
,
33
,
233
,
236
–
38
,
247
,
247
–
48
,
258
,
262
,
292
–
93
,
304
,
314

alcohol and the voice,
97

all-time great lines,
39
,
87
,
117
,
173
,
189
,
216
,
247
,
263

Alper, Jill,
270
–
71

Amanpour, Christiane,
221
,
250

ambush interviews,
253

American Bird Conservancy,
188

American Federation of Teachers,
220
–
21

American Psychological Association,
270

American Red Cross,
154
,
157
,
298

analogies, memorable,
147

Andrews, Erin,
70

Andropov, Yuri,
71

Angelou, Maya,
18
,
177
–
78
,
179
,
182
,
185
,
188
–
90
,
189
,
201
–
202
,
281
,
291
–
92
,
303
,
313

anger, keeping in check,
224
,
240

“Animal Rights” (Newkirk),
304

animated voice,
207
,
210

Anthony, Susan B.,
146
,
196
,
274
–
75
,
298

anxiety about speaking in public.
See
fear of public speaking

APA.
See
American Psychological Association

apologies

importance of if you make a mistake,
55

inappropriate to apologize in opening of speech,
194

“Appeal to the Cause of Miners in the Paint Creek” (Jones),
299

appearance.
See
personal appearance

Applause Principles,
47
,
74
,
98
,
124
,
150
,
176
,
202
,
230
,
259
,
280

appreciation

giving others,
56
–
57
,
67
,
124
,
161
,
181
,
181
–
82
,
267

for self,
276
–
77
,
280

approachableness of speakers,
36

Ash, Mary Kay,
302

asking for agreement questions, dealing with,
256

assertiveness,
24
,
224

Associated Builders and Contractors of New Mexico,
240

assuredness.
See
self-assurance

“atta girl!” giving to another woman,
267

attention, standing at as incorrect posture,
108

audience,
158
,
246
–
47
.
See also
connection with the audience; distractions; first impressions

acknowledging,
116

audience remembering what was said first,
193

choosing to interact with the audience,
34
–
35

difficult audiences,
233
–
59
,
259
,
269
–
70
.
See also
troublemakers in the audience

fear of being asked something you don't know,
60

handling live-audience Q& A,
244
–
47

importance of room layout,
161

interacting with,
34
–
35
,
155

and a message map,
140
–
48
,
141
,
142

news media as a challenging audience,
234
–
35
.
See also
media and reporters, dealing with

not knowing the order of your presentation,
65

signal that you are coming to a close,
198

planning the presentation to match the audience/event,
134
,
157
–
59
,
181
–
85
,
187

responding to a good story,
130
,
130
–
31

responding to visual and vocal rather than content,
82
–
83

sharing values with the speaker,
127
–
28
,
129

speaker visualizing self from audience perspective,
67

speaking styles that connect or disconnect with,
36

sympathies of the audience,
233
–
34
,
240
,
247

use of “give yourself a round of applause,”
161

WHAM (What Here Applies to Me?), audience asking,
187

authenticity,
16
,
30
,
54
–
56
,
74

creating introductions with sincerity and authenticity,
314

Avon Products, Inc.,
267

“baby doll voice,”
78
,
80

back of the room as the “sweet spot.”
See
“sweet-spot” play

Bain & Company,
42
–
43
,
302

Baldwin, Tammy,
233
–
34

Barbara Lee Family Foundation,
9
,
205

barricade, podium as,
117

Barshefsky, Charlene,
304

Barton, Clara,
148
,
298

BBC,
251

Beamer, Todd,
55

bedtime stories, vocalizing various characters,
93

believability,
198

benefit of solving a problem,
141
,
141
,
144

best friend, talking to the lectern as if it were,
117

best self, being your,
16
,
18
,
24
,
47
,
58
,
74
,
280
,
281

Bethune, Mary McLeod,
195
,
300

Bill and Melinda Gates Foundation,
125
,
139
–
40

Living Proof Project,
17
,
126
,
140
,
149

Birch, Elizabeth,
303

Black, Blues, Black!
(TV show),
189

Black Panthers,
301

Blackwell, Antoinette Brown,
297

bloggers,
250
–
51

Bloomer, Amelia,
32
–
33

Bloomfield, Shirley,
268
,
277

bloopers when speaking.
See
gaffes while speaking

Blue Planet Run Foundation,
287

bobbing head,
53

body language,
115
–
16
,
124
.
See also
movement while speaking; posture

body language playbook,
104
–
15
,
115

body movements to calm self before speaking,
64

and facial expressions,
112
–
13

impression management,
101
–
104

and on-camera appearances,
207
,
213
–
14
,
217
,
218

as part of a signature style,
33
–
34

podium presence,
116
–
17
,
117

showing self-doubt,
52
–
54

telltale body blunders,
53
,
53
–
54

visual: body language and appearance as one of three Vs of communication,
81
–
82
,
99
–
124

body of speech,
190
,
191
–
93

boring speakers,
36
,
62
,
113
,
237

Born, Brooksley,
73

Boston Consulting Group,
58

Boxer, Barbara,
223

Boyle, Susan,
30
–
31

BP p.l.c.,
127

Bradley, Ed,
233

Brady, Sarah,
195
–
96

branding, effective,
129

Brazile, Donna,
147

breathiness,
98

breathing

breathing exercises before speaking,
63
,
64

controlling breathing while speaking,
65
,
90
,
116

proper breathing and volume,
91

rapid breathing,
61
,
62
,
63

yoga breathing,
97

Breitbart, Andrew,
251

brevity.
See
conciseness of a message

bridge technique,
257
,
257

Brinker, Nancy,
268

Bronte, Emily,
91
–
93

Brown, Scott,
205

Brzezinski, Mika,
220

buddy, being a,
274
–
75

Buffett, Warren,
73

Burns, Ken,
274

Burns, Ursula,
305

Bush, George H. W.,
31
,
38
,
157

Bush, George W.,
113
,
184
–
85
,
271
and the Iraqi War Message,
136
–
38
,
137
,
145

Bush, Jenna and Barbara,
287

Bush, Laura,
184
–
85

“butt rule” (assume cameras/ microphones are on),
223

call to action as way to close a speech,
200
–
201

camera, conquering the.
See
on-camera appearances

Campaign for America's Future,
241

“Can I Afford It?” segment on
The Suze Orman Show
,
216
–
17

carbonated drinks and the voice,
97

Carrie Chapman Catt Center for Women and Politics,
315

Carson, Rachel,
195
,
300

“Case of China's WTO Accession, The” (Barshefsky),
304

Castro, Fidel,
35

catfights, avoiding,
269

Catt, Carrie Chapman,
199
–
200
,
299

cause and effect as a way to organize a speech,
192
–
93

CCMC.
See
Communications Consortium Media Center