They Don't Teach Corporate in College (3 page)

Forget what you studied in school for a moment and make a list of your skills—otherwise known as the things you do better than most of your friends. Skills can be general or specific. (An example of a general skill is communicating well with people, and an example of a corresponding specific skill is that you present well in front of groups.) Next, sit down for a brief philosophical journey and reflect on the following questions:

What are your values?

What type of work would make you want to sit in traffic for hours just for the privilege of showing up? What would you be compelled to do even if you never got paid for it?

How do you prefer to work? How are you most effective?

What is your definition of success? What drives you?

Where do you see yourself in 10 years?

Use the answers to these questions to develop what Stephen Covey, author of
The 7 Habits of Highly Effective People
, calls a personal mission statement. To paraphrase Covey, the personal mission statement is your own big picture. It should include what you hope to accomplish in your career, and it should reflect the type of person you want to become. By thinking about what's really important to you and where you want to go in life, your efforts and energy will be directed toward a common purpose. Along with your list of skills, your personal mission statement should provide clues about fields to research.

Now go online and pore over material about occupations that correspond to your skills, interests, and personal mission. Once you've made a list of potential careers, ask the career center at your college or university to help you set up informational interviews with alumni so that you can learn more about each job field you are interested in. In these meetings, don't be afraid to ask specific questions about training requirements, responsibilities, salary, work environment, and opportunities for advancement. As long as you are polite,
no one will fault you for wanting the real scoop. Plus, if a job is not as glamorous as it sounds, you will want to know that before investing more of your time and energy. If possible, sample your options by taking courses related to the careers that interest you, applying for internships in your target occupations, or visiting prospective companies so that you can get a real feel for the field you'll be pursuing.

If you've already been in the business world a few years, I suggest a healthy reality check before you jump over to another job. Revise or develop your personal mission statement and ask yourself if you're on the right track. Why aren't you happy in your current position? Is it your career choice, your work situation, or you? If it's the second or third scenario, read on. Hopefully this book will help you. If it's your career choice, though, this might be a good time to make an appointment with a career counselor, take a personality inventory such as the Myers-Briggs Type Indicator, or read a career assessment book such as
What Color Is Your Parachute?
by Richard Nelson Bolles. Even if you're mid-career, you can still find a job that works for you.

When you've collected enough data to make an informed decision about a particular field, imagine your career path over the next five or 10 years. Suppose you land a dream job in your chosen field. You'll want to set some preliminary goals for what you hope to accomplish once you get there. In determining aspirations and time frames, try to be realistic. If your objective is to be a millionaire by age 30, you are setting yourself up for disappointment. (For more information on setting goals, see
Chapter 4
.) You should also have a backup plan. What will you do if you can't find a job or if you don't succeed in your first career choice? Knowing you have something to fall back on will only increase your confidence level as you hold your nose and dive in.

No matter what direction you choose, you'll have to cope with some doubt and uncertainty. But don't let indecisiveness get the best of you. Staying unemployed for too long while you consider the perfect career move will drive you crazy and make prospective employers squirm. Make the best decision you can, act confidently, and never look back. If you do what you think is best, the pieces will most likely fall into place.

The semester before I graduated, I flew home to look for a job. I had been kind of lazy in college, and my parents didn't feel I was
ready for the professional world. They even told me to hold off on interviewing. I didn't listen, though. I bought a new suit, got a haircut, and practiced by talking to myself in the mirror for a week. When I went in to meet with employers, I pretended I'd been a smooth professional all my life. My parents met me for dinner one night, and they kept looking for traces of the former bum. I think they were in shock. My dad was like, “Well, I guess maybe you are ready.”

Dan, 27, Rhode Island

In life, we get many chances to reinvent ourselves. Remember when you first arrived on campus for your freshman year of college? The most exciting thing about it was that no one knew what a [insert negative adjective of choice here] you were in high school. You taught yourself new habits and hobbies, and you bought yourself a new wardrobe. Maybe you even picked a new nickname. You had the chance to start over, as if your previous life had never existed.

Graduating from college is a similar opportunity, and, understandably, you probably want to spend the next few years figuring out who you are and what you want out of life. Should you decide to pursue a career in business, however, developing a professional persona will unquestionably serve you well. By
professional persona
, I mean the mature, competent, and friendly face you project to the work world. It doesn't matter what type of person you are in real life; just think of yourself as an actor playing a role while you are at work. So what if you still play drinking games on Friday nights or prefer a book to human company? You can still have a professional persona.

How will this help you? Quite simply, a marketable professional persona positively influences people's perceptions of you so that you can ultimately succeed in the world of work. I'm sure you've heard of big-time publicists who get paid megabucks to promote celebrities and make them look like the coolest people on earth. You can be just like those PR folks, only you have just one client to promote: you. It's pretty easy, but there is a catch: you must first learn to toot your own horn. Although there is a fine line between confidence and arrogance, learning to capitalize on your skills and assert your achievements is a must for career success. If you don't do it, no one else will, and you'll be out-promoted by people who know how to leverage their own contributions. Trust me on this. In the end it will pay off almost as handsomely for you as it does for the wealthiest of publicists.

Growing and maintaining a professional persona is hard work, because everything you say and do affects it one way or the other. The best way to make your persona stick is to clearly establish it at the beginning of your relationship with a company and consistently sustain it during the early phases of a new job.

You can start online. The first step is to do a Google search of your name—and alternate spellings of your name—and see what comes up. A lot of factors influence which pages appear first in a particular search engine, but you can help your cause by purchasing your name from a web domain company, such as GoDaddy (
GoDaddy.com
), and housing a professional biography, other credentials, and current contact information on a simple and clean Website. If you find yourself competing with other people who have the same name, you might also increase your share of online real estate by writing industry articles for third-party association Websites or community blogs.

Your social media presence should enhance, rather than detract from your professional persona. By now you are hopefully aware that social networks and blogs are not the private havens for friends that they used to be. You can pretty much count on the fact that your boss, senior managers, colleagues, and potential employers are looking at your online sites—privacy controls or no privacy controls. That's not to say that you can't have a little fun by including content that demonstrates you're a human being, but don't go too crazy with apps and games, and beware of getting too personal. Upload photos of friends, but leave out those of last weekend's drunken soiree.

If you love posting real-time updates on micro-blogging platforms like Twitter, Tumblr, or Instagram, please think very carefully before you send messages or photos out into the world. Trust me: your boss
will
find out that you're posting from a Cubs game when you're supposed to be out sick, or that you've been conversing on Twitter all morning when you have a critical deadline to meet.

All of your online profiles should be consistent, updated frequently, and crafted to portray the attributes that encompass a strong professional persona: trustworthiness, sincerity, reliability, enthusiasm, self-sufficiency, and loyalty. Keeping the idea of the professional persona in mind, let's move on to the mechanics of finding a job.

Getting a good job in today's economy requires more than just graduating from a good college and hanging out at recruiting fairs. You have to set yourself apart, get their attention, and make them want you.