The Natural: How to Effortlessly Attract the Women You Want (41 page)

  Going on live prime-time television to be interviewed by a sharp, smart-ass host

  Approaching women in the street in front of skeptical journalists

  Going to a super-high-end nightclub for the very first time

  Approaching groups of five to fifteen women while whole bootcamps of students watched

  Moving to a new city where I didn’t know anyone

  Approaching the most beautiful woman I’ve ever seen—at a bus stop!

A funny thing happened when I started taking action. It used to take me hours or even months to pluck up the courage to do something; now I actually seek out scary things and commit to them right away. I recognize that feeling in my stomach that held me back for so many years. Now I have so much evidence of feeling that feeling, taking action, and thereby improving my life that now I actually
enjoy
feeling it. It means I’m going to learn something—probably something that will greatly enhance my life. The good news now is that not very much scares me; I’m comfortable in pretty much any situation.

The lesson:
Take action whenever it presents itself, whether agreeing to go out to a party even if you’re tired, to signing up for a class, to doing something drastic like moving to another city or country
.

Dear Reader:

Congratulations! You’ve made it to the end of this book, and that’s something you should be proud of. Now the real work begins.

I’ve showed you the path. It’s up to you to take your first steps forward.

Ralph Waldo Emerson famously said, “Do the thing; have the power.” In my opinion, truer words have never been spoken. And while I hope you’ve enjoyed reading this book, my greater hope for you is that you will
take action
on what you’ve learned to bring you the life you want with the women you want.

From personal experience, I can assure you that just studying won’t give you what you want. Sure, it’s a great way to start, but if you want to achieve radical success with women… If you want to get this area of your life completely handled … it’s going to be the
action
steps from this day forward that determine your future.

In chapter 2, “The Attraction,” we got to the root of what causes women to feel attraction and discussed the steps you need to take to ensure that you’re sending the right signals to women—signals that do in fact trigger attraction. We also laid out a series of action steps, including belief change exercises, state conditioning, body language recalibration, and more. I urge you: do the exercises I’ve laid out for you. I have included them in this book for a reason—they worked for me and changed my life. I want the same for you.

In chapter 3, “The Seduction,” we really turned up the heat and dived headfirst into the art of becoming a natural with women. In that chapter and those that followed, I delivered more techniques and tactics than was probably sane or reasonable—but I did it because I want you to be armed with the best of the best material when you get out there. Which brings me to my next point…

Actually get out there! I know it can be scary. I know the negative voices can creep into your head and try to discourage you. But please don’t listen to them. Pick a few days a week and commit to going out. At first, just commit to something as simple as physically walking into a social gathering where women are present. Then, once you feel comfortable with that, make the next step and do your first approach. As time goes on, put one foot in front of the other and remember to never give up. I can assure you, your situation is nowhere near as bad as mine was, and yet today I have everything I’ve ever wanted in my life when it comes to women. And I have it all because I refused to give up. I encourage you to follow in my footsteps.

Okay, that about does it for now. On the next page we have some information on the training programs we run all across the world, if you’d like to train with us live.

Until then, thank you so much for taking the time to read this book!

I wish you extraordinary success with women from this day forward, and I look forward to meeting you in person soon.

Cheers,

Richard La Ruina

At PUA Training, we offer a number of coaching programs for men who want to become naturals at interacting effectively with women:

The world-famous PUA Training bootcamp will transform your life forever. In this high-intensity program, you will spend the entire weekend with my team of Master Pickup Coaches as we go over the entire system from start to finish and then hit the “field” for live pickup sessions during both daytime and night. Watch as master instructors show you how it’s done before your very eyes; then put your new skills to work under the watchful eye of a coach. Nothing in the world compares to live in-field training with the pros! These programs run all across North America. For details and the upcoming schedule go to www.puatraining.com/livetraining.

This program is the definition of intensity! Come live with our team for seven days and go through our intense in-field immersion experience. You will eat, sleep, and breathe pickup, and by the end of the program you’ll be a natural—a pickup powerhouse. You will be training with us one on one for the duration of the program, and the entire curriculum is customized for
you
. Want total transformation? This is the program for you. Admittance to this program is by application only. For more details go to www.puatraining.com/platinum.

Work one on one with a coach who will help guide and mentor you through whatever challenges in the game you may be facing. Have some questions about what you’ve read in this book or watched on the Internet? Having trouble getting past specific “sticking points” and need specific advice? Want someone to help you set goals and hold yourself accountable? Phone coaching may be the right option for you. For more details, go to www.puatraining.com/phonecoaching.

Richard La Ruina
is a London-based internationally renowned pickup artist and coach. In 2007 he founded PUA Training, which now consists of five websites, popular weekend seminars, and boot camps around the world. La Ruina has been featured on BBC and ITV, as well as in
Men’s Health
, the
Evening Standard, Cosmopolitan
, and more. La Ruina is a sought-after guest speaker at seduction conferences worldwide. Visit him online at www.puatraining.com.

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“The UK’s No. 1 Superstar Chat Up Artist.”
—The Times (London)

“The urge to compare him to Hitch is uncontrollable…. He’s white and not quite as famous as Will Smith. What he is, is more successful with women.”
—FHM.com